Imagine you have a store selling shoes. Even if your location is at one of the most crowded streets in the city you can still increase your sales by 40 fold with an professionally build e-commerce site. The upside is that you will probably have to reserve only 10% of your expenses to make this happen!
Keywords matter in the online world. Choosing the right keyword is crucial for your success. The above example simply demonstrates the potential benefits of e-commerce. For the example we selected the keywords above. In total 10 different keywords will get an average of 456.200 search rate monthly. Moreover this is just a start. Considering there are other words related to shoes, added together we can easily reach 1 million search volume. Imagine the full sales potential an e-commerce business has.
SEO is more than “Search Engine Optimization”
SEO is an umbrella term that encapsulates different lines of work done for the increased visibility of your online business. For a complete SEO work each subsidiary operation should be using effective ways of referencing and advertisement. Ultimate aim of SEO is to let search engines and internet users to find your online services/products with cleverly designed marketing campaigns.
What does it Mean to be Listed at Top of the Search Results Page?
A simple question to ask yourself: When you use Google to find what you want to find where do you look first? Most people would say “first few results”. Only a small group of people bother looking subsequent pages. Eye-tracking heat-mapping studies show that when using search engines user behavior draws a triangular viewing pattern with the information that is in front of them.
It is clear that Google is the most preferred search engine out there. Acknowledging this fact, here in Kivi Creative we mainly focus on the algorithmic structure that Google uses to create its criteria for ranking websites in the search engine results page. This enabled us to make most accurate SEO operations for the past 7 years.
Our focus on Google’s algorithmic structure should not mislead you. You may ask “What happens when internet users use different search engines?” Most search engines out there use similar algorithms, therefore any SEO operation done for Google applies to other search engines as well.
What Are the Advantages of SEO ?
- Enhanced Brand Awareness and Prestige
- Superb Return on Investment(ROI)
- Reaching Target Audience With Ease
- Cost Effective
- Increased Website Visibility and Usability
- Lowered Cost of Adwords Due to Precise Keyword Targeting
…Resulting in Higher Sales
SEO Operational Process
- Keyword Analysis and Evaluation
- Compherensive On-Page SEO Analysis
- Page Structure and Keyword Compatibility Analysis
- Sector Competitiveness Analysis
- Social Media Metric Analysis
- Analysis of Rival Companies and their Performance
- Full SEO Checkup Report
Can I Optimize My Own Website ?
The answer is Yes! To start this journey you have to first learn the SEO terminology. The most healthy way to do this is to read online sources, books specifically written for SEO, and finally learn how to use SEO analysis tools.
Getting A Professional Help
SEO is such a delicate process that if it is done incorrectly it can actually damage your website and presence on search engines. There is about 200 criteria that search engines look at to determine if a website is a relevant one or irrelevant one. True SEO work requires daily attention and research. Google changes its algorithms quite frequently. Getting a professional help from Experts in this field, spares your valuable time and attention so you can focus on the other parts of your business. Our SEO Operation Team in Kivi Creative have vast amount of knowledge about the way search engines work. It is no accident that hundreds of companies work with Kivi Creative.